We explored a range of creative directions to capture their bold personality and reputation for redefining fried chicken. Together we identified their target audience of food lovers looking for flavour, energy, and a modern dining experience. A strong, confident colour palette keeps the brand feeling edgy and distinctive, while accent tones add vibrancy and approachability.
The logo and visual identity highlight their street‑food roots and flair for bold flavours, while the website was designed to be sleek, mobile‑friendly, and easy to navigate—showcasing their menu, story, and ordering options in a way that feels as dynamic as the food itself.
The logo and visual identity highlight their street‑food roots and flair for bold flavours, while the website was designed to be sleek, mobile‑friendly, and easy to navigate—showcasing their menu, story, and ordering options in a way that feels as dynamic as the food itself.
